ClickTruth Insight&trade Advertising Optimizer: Tag, Learn & Sell


Reaching the Target Market with Targeted Ads:

Advertising supported websites that offer "free" content to internet surfers who are exposed to ads can accelerate sales growth by better matching the ads each visitor sees to the preferences of each visitor. The Click Truth Advertising Optimizer™ gives marketers a new level of control over targeted advertising delivery which in turn accelerates sales growth.

The Click Truth Advertising Optimizer™ is a hosted (SaaS) software solution that instantly changes the advertising displayed on your website to accurately match the Click Truth Profile for each unregistered visitor to your sites and to those of your affiliates. This process is called Behavioral Targeting, and it dramatically improves the accuracy and frequency of delivery of pre-qualified leads to advertisers.

How it Works:

The CT Advertising Optimizer uses the CT Profiling Engine and the CT Decision Engine to instantly personalize the advertising displayed to accurately match each unregistered visitor's Click Truth Profile.

Rather than treating every visitor to your site in substantially the same manner, the CT Advertising Optimizer quickly and easily profiles and segments your traffic based upon the attributes you define, and which reveal valuable patterns that drive advertising success. This enables you to best deliver qualified leads to your advertisers and signal the advertiser's site to display product oriented content to match the incoming visitor.

Suppose the colored circles represent various types of content you provide and the colored boxes are banner ads promoting your advertisers. Without Click Truth, it's very difficult to know that Mr. Blue and Mr. Red frequently visit your sites and those of your affiliates, and that they have different tastes and preferences. Without Click Truth, Mr. Blue and Mr. Red see the same generic landing page and are exposed to the same ads.

When you deploy the Click Truth Advertising Optimizer, SmartTags are used to anonymously profile unregistered visitors to your sites and those of your affiliates. The Click Truth Profiling Engine uses the information discovered about each user by the SmartTags to create a Click Truth Profile. By categorizing your ads to match the categorization of your content, SmartTags can inform the Click Truth Profile of what content (and therefore ads) is most likely to be relevant to each visitor.

Mr. Blue's Click Truth Profile stores the various types of content which Mr. Blue seems to favor. When Mr. Blue comes to your site, he is shown content and ads which match his profile. The ads will more likely resonate with Mr. Blue, and this makes him a more qualified lead to your advertisers.

The ads will more likely resonate with Mr. Red when he visits your site when they are based on Mr. Red's Click Truth Profile. Personalizing the ads and content of your site for Mr. Blue and Mr. Red better persuades each that the ads seen are specific to their likes and preferences.

Benefits of CT Insight&trade Advertising Optimizer:


  • Improves sales growth by personalizing ad displays to significantly increase advertising conversion rates
  • Decreases advertising risk by exposing the segmentation of your traffic and matching segments to specific advertisers most likely to benefit from them
  • Targets visitors based on specific actions taken during a visit which are detected using SmartTags
  • Targets visitors based on specifics such as the origin of their visit, time of day / day of week of their visit, language, or browsing device (e.g. phone, tablet, PC), which are detected using SmartTags
  • Enables in-session personalization of displays based on live visitor interaction with your site to maximize the profile ad matching process
  • Enables downstream personalization of advertisers' sites based on your collected profiles to optimize the page display on which the visitor will land


    • Pricing:

  • Subscription rates include a fixed monthly fee with an associated usage allocation and overage rates based on the volume of server calls per month
  • Subscriptions are annual and include technical support and service upgrades
  • Available in Small Business Edition, Large Business Edition and Network Business Edition with favorable activity based volume price breaks
  • Implementation Fees which vary based on Edition


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