Proactively Delivering A Unique Experience for Each Visitor:
The CT Conversion Optimizer™ is a hosted (SaaS) software solution that dramatically improves the conversion ratio of website visitors to consumers while substantially lowering customer acquisition costs. The CT Conversion Optimizer instantly changes the content displayed on the public pages of your website to accurately match the Click Truth Profile for each unregistered visitor to your sites and to those of your affiliates.
This process is called Behavioral Targeting, which is an automated process of personalized marketing. The CT Conversion Optimizer is designed around a simple principle: The single most important way to provide value is to know each customer and serve them as individuals. By automatically personalizing a unique web display to best please each visitor, the CT Conversion Optimizer dramatically increases the likelihood of sales conversion.
How it Works:
The CT Conversion Optimizer uses the CT Profiling Engine and the CT Decision Engine to instantly personalize the content displayed on the public pages of your website to accurately match each unregistered visitor's Click Truth Profile.
Rather than displaying the same content to each visitor in substantially the same manner, the CT Conversion Optimizer personalizes your site to match each visitor's preferences based on their observed behaviors on your site and those of your affiliates. By delivering the highest value version of your service to each user, you dramatically increase the likelihood of converting each user.
Suppose the colors and shapes above represent various types of content displayed on your sites and those of your affiliates. Without Click Truth, it is very difficult to know that Mr. Red and Mr. Blue seem to favor certain types of content based on their visits to your affiliates. Consequently, when Mr. Red and Mr. Blue each visit your site, they see precisely the same content display. Treating all customers the same way lowers your potential to convert visitors into customers.
The Click Truth Conversion Optimizer uses SmartTags to anonymously track and profile unregistered visitors to your site and those of your affiliates. The Click Truth Profiling Engine maintains a unique profile for each visitor, so the more SmartTags you deploy across your network, the richer each Click Truth Profile becomes. Richer profiles lead to better automated personalization, which in turn improves conversion.
When Mr. Blue comes to your Click Truth enabled website, the Click Truth Decision Engine instantly signals your site with a Decision containing the attributes listed in Mr. Blue's Click Truth Profile. Rather than treating Mr. Blue the same as every other visitor, your site instantly personalizes the display for Mr. Blue. Personalizing the public pages of your site for Mr. Blue improves your likelihood at conversion because you are showing that you "sell" what Mr. Blue wants to "buy."
Mr. Red's Click Truth Profile stores the various types of content which Mr. Red seems to favor. When Mr. Red comes to your Click Truth enabled website, the Click Truth Decision Engine instantly signals your site to dynamically display content that best matches Mr. Red's Click Truth Profile. Personalizing the public pages treats Mr. Blue and Mr. Red as individuals, increasing the chance that both will want to buy what you sell. The opportunities for innovation are endless with Click Truth.
Benefits of CT Conversion Optimizer:
Pricing:
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