Visitor-Centric Profiling:

The Click Truth Insight™ Profiling Engine uses SmartTags to anonymously record the behavior and actions of every visitor and forms unique Click Truth Profiles for each. The technical term for this is Information Discovery. Click Truth clients use the Profiling Engine visitor-centric profiling (advanced market segmentation), which is the first step to accelerating sales growth.

Customer-Centric vs. Site-Centric:

Whereas standard analytics software is website-centric, Information Discovery is customer-centric (visitor-centric). Analytics tools are great to help the webmaster determine what most visitors do on the site and how often they do what the webmaster wants. The CT Profiling Engine empowers a visitor -centric (and customer-centric) view enabling the webmaster to automate how the site responds to each visitor, treating each as an individual. This is the core concept behind Personalized Target Marketing and what Click Truth Insight was designed to enable.

Enables Personalization Solutions:

The CT Profiling Engine is a core component of every Click Truth Insight™ Solution, and it enables the CT Decision Engine to automate customer-centric (personalized) website content displays to match in order to achieve business goals such as these:

SmartTag Applications:

Each CT Profile is unique, and SmartTags are used to collect the data compiled within each CT Profile. SmartTags are custom configured to meet individual business objectives regarding profiling and site automation, and there are endless variations by which SmartTags can be configured. Here are the most commonly used applications:

The Click Truth Insight™ Profiling Engine works independently of user registration systems, user interaction systems, and existing analytics tools.

Pricing: