Maximizing Lifetime Customer Value:
The Click Truth Loyalty Optimizer is a hosted (SaaS) software solution that automatically delivers the most relevant content and updates to each customer based on their Click Truth Profile. This process is called Behavioral Targeting, which is an automated form of personalized marketing. Once a visitor is converted into a paying customer, the CT Profile is marked and the CT Loyalty Optimizer then performs an expanded level of profiling and personalization of customer specific site pages.
By serving each customer as an individual, rather than showing all users the same pages, the CT Loyalty Optimizer dramatically increases the likelihood that each customer will spend more over a longer period of time. Several studies show that extending only five percent of your existing customer base for an additional two months of payment translates into a 25 to 95 percent increase in profits. The CT Loyalty Optimizer is the fastest and most economical method to maximize Customer Lifecycle Value and sales growth.
How it Works:
In the CT Loyalty Optimizer, the CT Profiling Engine uses preconfigured SmartTags to record specific attributes, activities and behaviors of each customer into a Click Truth Profile. Once a visitor is converted into a paying customer, the level of detail with each CT Profile is far greater and therefore the decisions rendered by the CT Decision Engine are more powerful. The CT Loyalty Optimizer instantly personalizes the content displayed on the customer specific pages of your website to accurately match their Click Truth Profile, giving each customer a virtually customized user experience.
More importantly, though, the CT Loyalty Optimizer can be used proactively to predict how changes in each customer's behavior may affect their spending patterns with your company. There are many additional applications the CT Loyalty Optimizer supports to proactively monitor and market to customers. By delivering the highest value version of your service to each customer, you dramatically increase the likelihood of maximizing their Customer Lifecycle Value.
Suppose the colors and shapes in the image above represent the various types of content you provide on your sites. Two of your customers, Mr. Blue and Mr. Red, have different tastes and preferences. Without Click Truth Loyalty Optimizer, when Mr. Blue and Mr. Red log in, they both see the same generic landing page that displays the same content to every user.
Click Truth uses SmartTags to profile customers to determine how they use your site and what type of content they like best. Once a visitor is converted into a paying customer, the CT Profile is marked and the CT Loyalty Optimizer then performs an expanded level of profiling and segmenting of customer behavior.
Mr. Blue's Click Truth Profile stores the various types of content which Mr. Blue seems to favor. When Mr. Blue logs in, the Click Truth Decision Engine instantly signals your site to display content that best matches Mr. Blue's Click Truth Profile on his customer centric landing page.
Without Click Truth, it's nearly impossible to tell Mr. Blue from Mr. Red. With Click Truth Loyalty Optimizer, it is simple to personalize the landing page to greet each customer with the most relevant new content, recommended content matching similar Click Truth Profiles, and even third-party content with matching attributes. Treating each customer as an individual will maximize the revenue you make from them over time.
Benefits of CT Loyalty Optimizer:
Pricing:
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